How can you build up your industrial marketing strategy from zero to 150+ sales opportunities in just 9 months?

Vogelsang Hungary did just that by partnering with Blackhole. We helped Vogelsang achieve incredible growth and visibility by leveraging innovative digital marketing strategies:

Vogelsang Overview

Vogelsang Hungary, a subsidiary of Vogelsang GmbH, is a leading international machinery manufacturer, specializing in cutting-edge technology for agriculture, biogas, transport, and wastewater sectors.

Despite having an exceptional product line, Vogelsang Hungary faced significant challenges in marketing and lead generation.

What Challenges Did Vogelsang Hungary Face?

When Attila Sinko began managing Vogelsang’s operations in Hungary, the local subsidiary didn’t have a dedicated local marketing and sales strategy, therefore growth was organic and slow.

At the same time, the lack of a dedicated marketing team and inefficient traditional outreach methods also formed major obstacles.

To grow, Vogelsang Hungary needed a robust marketing and sales enablement strategy that could connect with potential clients, enhance brand visibility, and secure high-value deals.

Our Solution for Boosting Vogelsang’s Local Presence and Sales

Recognizing the challenges faced by Vogelsang Hungary, we tailored a comprehensive digital marketing strategy to address their specific needs. Our goal was to streamline their outreach efforts, increase brand visibility, and ultimately drive sales growth.

• Optimizing Online Presence: As a subsidiary, local marketing materials and approvals were limited, however, we managed to craft a compelling local presence focusing on the channel where most decision makers are present: LinkedIn. We set up, optimized, and boosted the local LinkedIn page, as well as Attila’s personal page.

• Content Strategy: We crafted a content strategy that would educate the target audience in the different target industries and also showcase Vogelsang’s product line. We also posted brief case studies and client testimonials to their LinkedIn page, proving the value and quality of Vogelsang’s solutions to prospects.

• Building Targeted Databases: After extensive research of the defined target markets (agriculture, manufacturing, biogas, wastewater, and transportation) and the decision makers, we created lead databases of each industry. Since some of these were really niche industries, we had to make laser-focused lists and pick prospects manually.
• Personalized Messaging: We crafted personalized messages for each segment, highlighting Vogelsang’s expertise and product advantages.
• Cold Outreach Automation: Given Attila’s limited time, automating the cold outreach process was vital. We deployed our SalesBot automation software to manage and execute personalized email and LinkedIn campaigns.

Attila mentioned,“With Blackhole’s automated outreach solutions, we managed to reach out to new customers more efficiently. The system allowed us to send personalized messages at scale, saving a tremendous amount of time.”

• Physical Mail Campaigns: As some of the target companies were not available on online channels such as LinkedIn and email, we decided to send out traditional mail campaigns using the post office.

• Analytics and Optimization: Throughout the campaign, we tracked key metrics like open rates, click-through rates, and conversion rates. This data allowed us to refine our strategy and improve performance continually.

Pumping Leads into Vogelsang’s Sales Funnel

• Increased Engagement: Personalized outreach campaigns significantly boosted Vogelsang’s visibility in their target markets. We have generated more than 6,200+ total views to the LinkedIn pages.

• Expanded Network: Our LinkedIn campaigns resulted in more than 3,800 connections sent, with over 1,800 accepted, achieving a 46.7% connection rate and loads of positive replies.

• Enhanced Brand Visibility: Positioning Vogelsang as an industry thought leader, we generated significant organic traffic, 15,756 impressions and an incredible 143,136% (yes, more than one hundred and forty-three thousand!) increase in impressions.

• Lead Generation and Sales: Email and LinkedIn outreach, supported by automated follow-ups, filled Vogelsang’s sales pipeline with over 150 qualified leads, leading to a huge increase in lead volume great high-value deals with leading enterprises within 9 months of the partnership.

“This system gave me a key to the front door (of the target accounts) at this specific field.”

• Efficiency and Time Savings: Automation tools streamlined the outreach process, saving Vogelsang’s team countless hours, allowing them to focus on more strategic activities and relationship-building.

“The system is capable of running on its own and doing the prospecting, the cold emails, the cold outreaches on its own. So basically, it can save a huge, huge amount of time.”

Attila

All in all, our collaboration highlights the impact of a well-executed digital marketing strategy in the B2B industrial sector. By leveraging automation, personalized content, and data-driven strategies, we helped Attila and Vogelsang Hungary achieve remarkable growth and market penetration.

Conclusion

The collaboration between Blackhole and Vogelsang Hungary highlights the impact of a well-executed digital marketing strategy in the B2B industrial sector.

Attila Sinko, Managing Director of Vogelsang Hungary , praised our strategies’ efficiency and effectiveness: “I already did recommend it to one of our other subsidiaries.” He emphasized the difficulty of hiring efficient new salespeople, noting, “Everyone wants to deal with real customers, real projects, real opportunities.” Our system automates initial outreach, allowing salespeople to focus on high-potential prospects.

Attila added, “The system is capable of running on its own and doing the prospecting, the cold emails, the cold outreaches on its own. So basically, it can save a huge, huge amount of time.” This automation has allowed Vogelsang’s team to dedicate more resources to nurturing leads and closing deals.

Our strategies have been instrumental in opening doors that might have remained closed otherwise: Attila shared a specific success with a gas mining exploration company, where our system
facilitated a presentation and on-site visit: “This system gave me a key to the front door at this specific field.”

Ready to Turn Up the Volume in B2B Digital Marketing?

We specialize in helping industrial companies like Vogelsang Hungary overcome marketing challenges and achieve outstanding results.

If your business is struggling with lead generation, brand visibility, or digital outreach, our experienced team is here to help.

 Ready to take your industrial company’s growth to the next level? Discover how our Industrial Client Acquisition System™ can consistently fill your pipeline with high-quality leads and accelerate your sales process. Watch our in-depth video to learn more and see how we can help your business achieve sustained success.