Overview

Variola Trans, a leading European logistics and freight transport company, partnered with Blackhole Media just a year ago. Capitalizing on Blackhole’s automated outbound lead generation system and content marketing strategies, Variola has acquired numerous high-quality clients in and outside of Europe and witnessed actual business results after years of working in vain with some of the largest international marketing agencies.

The Challenge

Variola Trans, a prominent player in the European logistics and freight transport sector, approached us with a challenge that many B2B businesses face: transforming their lead generation and client cquisition efforts into a more successful and sustainable strategy. Despite Variola’s strong digital presence and previous marketing efforts, they had not achieved the expected results with their former marketing agencies prior to the first year of our collaboration.

They had invested a significant amount of money in working with some of the top European marketing agencies, which created several different advertising campaigns and rebranding strategies for Variola. Even though Variola had already been at the forefront of the market, they had not gotten the results they wanted in terms of number of leads and ROI on their marketing spend.

The core issue had not been the lack of effort but rather the misalignment of their marketing strategies with their specific business goals and target audience. Variola had already had a strong position in the logistics and freight market, but they struggled to translate this position into tangible results in terms of lead generation and ROI. The challenge had been to refine their marketing approach to more effectively resonate with their target market and drive measurable growth. Furthermore, Variola had already had clients in Europe, however, they had not net expanded internationally prior to our collaboration.

The Solution

The partnership with Blackhole Media was forged with the aim of leveraging our specialized expertise in automated outbound lead generation and strategic content marketing. The goal of our collaboration was clear: to enhance Variola’s market positioning and client acquisition capabilities and bring them angible results. Over the span of the first year of our collaboration, we implemented a comprehensive plan that would eventually lead to the achievement of remarkable results, transforming Variola’s approach to B2B lead generation and client engagement.

Variola’s owner, Adam Muller, was referred to Blackhole Media by one of our previous satisfied clients. Impressed by the referral and considering our expertise in working with clients in Variola’s industry, Adam decided to engage our services for B2B online lead generation.

After conducting an in-depth research on Variola’s market, competitors, and customers, we immediately saw the shortfalls in Variola’s marketing strategy and outlined how to fix these defects.

We realized instantly that the missing element in Variola’s marketing strategy was a prominent LinkedIn presence. We focused on building a powerful LinkedIn image for Variola and expanding their network with decision-makers and executives from their target audience. This strategic approach led to significant improvements in their client acquisition efforts.

In essence, we implemented a fully automated outbound lead generation system for Variola. Additionally, we fine-tuned the communication and content marketing strategy for the company so that it catered specifically to their target audience. As a result, new leads and sales started flowing in consistently and predictably to Variola.

In summary, we constructed and implemented Variola’s end-to-end outbound marketing strategy and perfected their inbound strategy to achieve the results below.

The Results

Key Achievements:

Thanks to the fully automated lead generation system that brought Variola fully qualified, high-value leads consistently, Variola got:

• 6 New High-Value Clients/Month – 72 New High-Value Clients in 365 Days Within the first year of
  our collaboration, Variola signed an average of six new client contracts monthly, i.e. 72 new clients in the year. This consistent inflow of new clients significantly contributed to Variola’s growth and market presence.
• 100% Filled Pipeline : We filled Variola’s pipeline entirely with high-intent, ready-to-close leads, waiting to learn more about collaborating with Variola.
• 10,000+ Ideal Clients Reached We built and expanded a substantial database of contacts for Variola, consolidating their presence in the European market.This extensive network not only increased Variola’s visibility in the European and international markets but also provided them valuable connections and opportunities for business development.
• 100% Reliable System: A system that consistently brings leads, fills up the pipeline, and leads to growth.
• 500+ SQLs: The sales qualified leads (SQLs) our campaigns brought in for Variola surpassed 500, significantly increasing Variola’s opportunity volume. Over the course of a year, Variola acquired
  1,500 high-quality inquiries. These leads were carefully nurtured through our automated system,
  resulting in meaningful interactions and potential business relationships.
• 1,500+ High-Quality B2B Inquiries: Over the course of a year, Variola acquired 1,500 high-quality inquiries. These leads were carefully nurtured through our automated system, resulting in meaningful interactions and potential business relationships.
• 100% Fine-Tuned Communication & Marketing Strategy : The content and marketing strategy we designed for Variola addressed, educated, and built confidence with their core target audience, thus making it appealing for them to collaborate with Variola. This approach fostered stronger connections with potential clients and enhanced the effectiveness of their marketing efforts.

Adam Muller highlighted the effectiveness of our services, which further solidified their international presence. One significant outcome was the formation of a partnership with a South Korean company, which involved transporting materials to their factory in Poland. Variola had not had any clients outside of Europe prior to working with us, but our systems enabled them to acquire their first Asian client, expand internationally, and diversify their reach.

Conclusion

Our collaboration with Variola Trans underscores the power of a well-executed digital B2B marketing strategy. By leveraging outbound strategies, online content marketing, and a strong LinkedIn presence, we helped Variola achieve significant growth and international success. In the first year of our collaboration, we not only satisfied Variola’s current marketing needs but also laid the foundation for continued growth in the future.

If you are interested in discovering how online channels and LinkedIn can transform your B2B company, reach out to us, and we’ll discuss how we could take over your marketing needs

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